Different Types Of Optimization In SEO

ON-PAGE SEO  AND  OFF-PAGE SEO

Two ways of optimizations are there in SEO. On-Page and Off-Page optimization are first and important towards your website's Search Engine Optimization. In another way, On-Page and Off-Page activities helps your websites get found by the search engines whenever somebody searches with particular keywords, or key phrases relevant to your website. Both the activities are using for the same goal, but the ways are different.  

ON-PAGE SEO:

Add caption

It provides good content, keywords & putting keywords on correct places, giving appropriate title to all pages, etc can be taken within the website in order to improve it's position in the search rankings. Ranking means, a website's position in search engine results. Eg:- meta tag, keyword density, keyword placement, HTML code. 

On-Page factors that affect ranking are:-

•  content of a page:

Content of page mainly decides it's position in search result. Content is the king in SEO. Contents are, what the user came to see. Thus contents are very important to search engines. So we have to create good contents on our webpage. It is written for users but conscious of search engines.

2 factors needed for good content are:-

1. It must be linkable. 
2.  it supply a demand .

• Title tag:- Title tag means, Title of a document. Title tag are often used on search engines result pages to display the snippets for a page.

• URL:- SEO always make sure that, a page should have internal linkings, because it reflects category hierarchy in URLs. URL should reflect the information hierarchy of website.

OFF-Page SEO:-

It includes link building. Increasing link popularity by submitting open directories, search engines, link exchange, etc. It reflects to all measures that can be taken outside of a website, to improve it's position in search rankings. This measures helps to creates high-quality backlinks(incoming links). Off-Page seo service are the best way to get more website traffic. A great way to optimize your off-page seo includes setting up your page to social  media accounts like facebook, twitter, linked in and google+. So that interested users can follow you And share your post. Off-page optimization can be:

1. acquiring backlinks.
2. Effectiveness of social interaction with your site.
3. Promote your content via social channel.
4. Add social book markings.
5. Guest blogging.

To know more about SEO introduction, check my previous post basic introduction 

SAFNA.T.S

Basic Introduction To Search Engine Optimization(SEO)

SEO-BASIC INTRODUCTION

SEO is an approach of techniques to increase the amount of visitors to a website to get higher position through natural search results, in the pages like google, Bing, yahoo, etc search engines. A SEO is a technique for web marketing to get product sales, business inquiries, etc by getting higher position in search results for a web page or a website. Crawling, Cache & Indexing are the steps to improve the rank of a page. Crawling,  means a software to get all the web pages linked to a website.

HOW GOOGLE INFLUENCED IN SEO:

In the early stages of Google, it doesn't get more users. Because it needs long time to get a result for searching. So Google tried to get improve their search results through many techniques. In early stages, there were many difficulties for crawling, cache & indexing of web pages. The main challenge of Google was provide maximum informative results to their search engine results. For this purpose Google use web crawlers like spiders, bots or Google bots. 

Google share some rules or ideas to aware the search users or webmasters to improve their web pages or websites. Google share videos, images, documents, etc which include their ideas for modifying users web pages. They published guidelines to be followed by a webmaster for getting crawled, cached & indexed by Google bots. After this guidelines Google search engine gets more improved. More web pages gets modified by webmasters as per their guidelines. Google bot starts able to get more pages to their search engines.

EVOLUTION OF SEO:

After revealing some tips for web pages, most webmasters starts misusing these informations. Google first uses niche specific method, the initial spamming tendency was keyword stuffing that is, webmasters include more number of keywords to get first rank in search results. Web pages never concentrate on their quality of contents. So google again changes their rules and algorithms, now they tried link specific. In this method they search for more links in a web page. Again webmasters use more links without quality. Just increase the number of links. As per this google just listed websites with more pointing links. 
Then Google introduces quality linking. This method includes page rank. As per this google gives page rank to web pages based on the links pointing to the web pages. Using toolbars webmasters were able to know the page rank and they started building more pointing links especially inbound back links from other websites and pages. A page rank is measured by the position of web pages displayed in the search engine results. 

If a search engine is putting your web page on the first position,then your web page rank will be number one and it will be assumed as the page with highest rank. This method get succeed.After this google starts updating their algorithms to avoid spamming.

GOOGLE UPDATIONS IN ALGORITHMS

Every year Google changes its algorithm around 500-600 times. While most of these are minor,Google occasionally change major updates(like panda,penguin,etc).  

2015 Updates include : No Name Update, Google Mobilegeddon Mobile Update, Google Quality Update, Panda 4.2, Google Snack Pack. Other updates year by year are also includes major and minor changes. 

SAFNA.T.S