Different Types Of Optimization In SEO

ON-PAGE SEO  AND  OFF-PAGE SEO

Two ways of optimizations are there in SEO. On-Page and Off-Page optimization are first and important towards your website's Search Engine Optimization. In another way, On-Page and Off-Page activities helps your websites get found by the search engines whenever somebody searches with particular keywords, or key phrases relevant to your website. Both the activities are using for the same goal, but the ways are different.  

ON-PAGE SEO:

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It provides good content, keywords & putting keywords on correct places, giving appropriate title to all pages, etc can be taken within the website in order to improve it's position in the search rankings. Ranking means, a website's position in search engine results. Eg:- meta tag, keyword density, keyword placement, HTML code. 

On-Page factors that affect ranking are:-

•  content of a page:

Content of page mainly decides it's position in search result. Content is the king in SEO. Contents are, what the user came to see. Thus contents are very important to search engines. So we have to create good contents on our webpage. It is written for users but conscious of search engines.

2 factors needed for good content are:-

1. It must be linkable. 
2.  it supply a demand .

• Title tag:- Title tag means, Title of a document. Title tag are often used on search engines result pages to display the snippets for a page.

• URL:- SEO always make sure that, a page should have internal linkings, because it reflects category hierarchy in URLs. URL should reflect the information hierarchy of website.

OFF-Page SEO:-

It includes link building. Increasing link popularity by submitting open directories, search engines, link exchange, etc. It reflects to all measures that can be taken outside of a website, to improve it's position in search rankings. This measures helps to creates high-quality backlinks(incoming links). Off-Page seo service are the best way to get more website traffic. A great way to optimize your off-page seo includes setting up your page to social  media accounts like facebook, twitter, linked in and google+. So that interested users can follow you And share your post. Off-page optimization can be:

1. acquiring backlinks.
2. Effectiveness of social interaction with your site.
3. Promote your content via social channel.
4. Add social book markings.
5. Guest blogging.

To know more about SEO introduction, check my previous post basic introduction 

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